{"id":91167,"date":"2026-04-23T14:37:11","date_gmt":"2026-04-23T14:37:11","guid":{"rendered":"https:\/\/www.omex.com\/uk\/?p=91167"},"modified":"2026-04-23T14:37:12","modified_gmt":"2026-04-23T14:37:12","slug":"improving-calcium-flow-in-soft-and-top-fruits","status":"publish","type":"post","link":"https:\/\/www.omex.com\/uk\/improving-calcium-flow-in-soft-and-top-fruits\/","title":{"rendered":"Improving Calcium Flow In Soft And Top Fruits"},"content":{"rendered":"\n<div id='block-full-width-block_84ef318dd35b98d7fb5c241a81a83d2b' class='full-width-block pt-8 lg:pt-24 pb-0 bg-white relative' data-content-colour=\"dark\">\n\n            <img decoding=\"async\" class=\"absolute right-0 bottom-0 h-3\/5 md:top-0 md:bottom-auto md:translate-y-0 md:h-full object-cover 4xl:right-[calc(50vw-960px)] z-[1] opacity-5\" src=\"https:\/\/www.omex.com\/uk\/wp-content\/themes\/omex-2024\/public\/img\/x-simple-text-background-black.svg\" alt=\"Omex Logo X\">\n    \n    <div class=\"container relative z-[2]\">\n\n       <div class=\"max-w-4xl\">\n            <h1>Improving Calcium Flow In Soft And Top Fruits<\/h1>\n<h2 style=\"text-align: left;\"><strong>Calcium nutrition for fruit crops<\/strong><\/h2>\n<p><a href=\"https:\/\/www.omex.com\/uk\/crops\/soft-fruit-fertiliser\/\">Fruit crops<\/a> are at peak demand for calcium due to pollination, setting fruit and completing cell division. Deficiencies in <a href=\"https:\/\/www.omex.com\/uk\/crops\/soft-fruit-fertiliser\/strawberry-fertiliser\/\">strawberry<\/a> crops can manifest itself as tip burn, or necrotic tissue on leaves and on flower trusses. A severe deficiency can lead to flower abortion and the death of the truss which has consequences for picked yield from a plantation. In <a href=\"https:\/\/www.omex.com\/uk\/crops\/top-fruit-fertiliser\/\">apples<\/a>, insufficient calcium can lead to inconsistencies in fruit quality and bitter pit, with varieties such as Honeycrisp being extremely calcium sensitive.<\/p>\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n\n<div id='block-imagetext-5050-block_7aa0facad0cd4cdbf4701fac6891acad' class='imagetext-5050-block pt-8 lg:pt-24 pb-8 lg:pb-24 bg-white' data-content-colour=\"dark\">\n\n    <div class=\"container md:flex items-center \">\n\n        \n            <div class=\"md:flex-1 relative md:w-1\/2 md:max-w-[50%]\">\n\n                <img decoding=\"async\" width=\"767\" height=\"792\" src=\"https:\/\/www.omex.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/04\/Tip-burn-on-new-strawberry-trusses.jpg\" class=\"w-full  object-cover h-[24rem] lg:h-[32rem] xl:h-[45.5rem] \" alt=\"Improving Calcium Flow In Soft And Top Fruits\" srcset=\"https:\/\/www.omex.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/04\/Tip-burn-on-new-strawberry-trusses.jpg 767w, https:\/\/www.omex.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/04\/Tip-burn-on-new-strawberry-trusses-291x300.jpg 291w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>                \n            <\/div>\n\n            \n        <div class=\"md:flex-1 pt-[34px] md:py-0 lg:py-14  md:max-w-[50%]  md:pl-8 lg:pl-20 xl:pl-36\">\n            <h2><strong>Calcium Deficiencies in 2026<\/strong><\/h2>\n<p>Because calcium is immobile in the plant, effective uptake requires an active transpiration stream to move it from one cell to the next and fruits are particularly vulnerable to poor calcium flow.\u00a0 Plants can have difficulty in uptake due to rapid changes in temperature and humidity under cover which can happen at dawn and dusk, and during repeating periods of high radiation followed by cloud cover.<\/p>\n<p>Top fruit crops may also find calcium uptake difficult as <a href=\"https:\/\/www.gov.uk\/government\/publications\/kent-groundwater-situation\/kent-groundwater-situation#:~:text=Graph%20showing%20the%20trend%20of,7\" target=\"_blank\" rel=\"noopener\">groundwater levels<\/a> are beginning to drop in the south of England and are predicted to continuously drop as spring turns into summer. Therefore, with a decreasing moisture level in the soil, uptake of calcium by the crop becomes even harder.<\/p>\n       <\/div>\n\n   <\/div>\n\n<\/div>\n\n\n\n<div id='block-imagetext-5050-block_4019619f3d036083802a32f3674df53c' class='imagetext-5050-block pt-8 lg:pt-24 pb-8 lg:pb-24 bg-white' data-content-colour=\"dark\">\n\n    <div class=\"container md:flex items-center  md:flex-row-reverse\">\n\n        \n            <div class=\"md:flex-1 relative md:w-1\/2 md:max-w-[50%]\">\n\n                <img decoding=\"async\" width=\"690\" height=\"760\" src=\"https:\/\/www.omex.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/05\/CalMax-Ultra-01.jpg\" class=\"w-full  object-cover h-[24rem] lg:h-[32rem] xl:h-[45.5rem] \" alt=\"CalMax Ultra\" srcset=\"https:\/\/www.omex.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/05\/CalMax-Ultra-01.jpg 690w, https:\/\/www.omex.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/05\/CalMax-Ultra-01-272x300.jpg 272w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/>                \n            <\/div>\n\n            \n        <div class=\"md:flex-1 pt-[34px] md:py-0 lg:py-14  md:max-w-[50%]  md:pr-8 lg:pr-20 xl:pr-36\">\n            <h3>Supporting Crop Growth With CalMax Ultra<\/h3>\n<p>To ensure calcium uptake is optimised and alleviate any potential deficiency symptoms, consider applying <a href=\"https:\/\/www.omex.com\/uk\/products\/calmax-ultra-2\/\">CalMax Ultra<\/a> with the novel ingredient \u201cAXM\u201d to actively move calcium into a cell so that tissues do not run out of calcium when they need it.<\/p>\n<p>Alternative products rely on the passive diffusion and are highly dependent on good weather to get calcium into leaves. Whereas the AXM in <a href=\"https:\/\/www.omex.com\/uk\/products\/calmax-ultra-2\/\">CalMax Ultra<\/a> is an active transport promoter that acts like a \u201cpump primer\u201d for calcium movement into plant cells.<\/p>\n<p>It is designed to help calcium cross cell membranes and be deposited inside tissues where it is physiologically useful, rather than remaining on the leaf surface or in the apoplast.<\/p>\n<a data-button-type=\"primary\" href=\"https:\/\/www.omex.com\/uk\/products\/calmax-ultra-2\/\" target=\"_self\" rel=\"\" class=\"btn \">CalMax Ultra<i class='icon-chevron-right text-[9px]'><\/i><\/a>\n       <\/div>\n\n   <\/div>\n\n<\/div>\n\n\n\n<div id='block-full-width-block_36d25c44bca772b4c1a9db6dbe36e269' class='full-width-block pt-8 lg:pt-24 pb-8 lg:pb-24 omex-biostimulants-and-quality-improvement-specialities-bg relative' data-content-colour=\"light\">\n\n    \n    <div class=\"container relative z-[2]\">\n\n       <div class=\"max-w-4xl\">\n            <h3>Improving Calcium Flow In Soft And Top Fruits with CalMax Ultra<\/h3>\n<p>CalMax Ultra with AXM is formulated to overcome these biological bottlenecks by:<\/p>\n<ul>\n<li>Enhancing membrane permeability and transport processes<\/li>\n<li>Promoting active movement of Ca\u00b2\u207a ions into cells<\/li>\n<li>Reducing reliance on passive transpiration flow<\/li>\n<\/ul>\n<p>The AXM is:<\/p>\n<ul>\n<li>An additive that stimulates active calcium transport<\/li>\n<li>Effective even when transpiration and metabolic activity are low<\/li>\n<li>Improving cell\u2011level Ca accumulation, not just surface absorption<\/li>\n<\/ul>\n<p>To actively move calcium into cells, improve calcium uptake, reduce bitter pit and improve fruit storage quality, apply <a href=\"https:\/\/www.omex.com\/uk\/products\/calmax-ultra-2\/\">CalMax Ultra<\/a> at 0.5-1.0L\/ ha every week in soft fruit crops and at 1-3L\/ha every 14-21 days in top fruit crops. Combine with <a href=\"https:\/\/www.omex.com\/uk\/kelpak-eu-approved-biostimulant\/\">Kelpak<\/a> at 2-3L\/ ha to alleviate abiotic stress caused by fluctuations in microclimate.<\/p>\n<p>For further information contact your local OMEX crop nutrition agronomist.<\/p>\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n\n<div id='block-form-content-block_0c256c6df44ff3158de4dd5cc2d0a862' class='form-content-block pt-8 lg:pt-32 pb-8 lg:pb-32 bg-white' data-content-colour=\"dark\">\n\n    <div class=\" container container-lg lg:flex  lg:flex-row-reverse\">\n\n            <div class=\"relative flex items-end px-7.5 py-10 lg:flex-1 xl:py-14 lg:max-w-[40%] lg:p-16 min-h-[585px]\">\n            <div class=\"relative z-10 max-w-md\">\n                <span class=\"font-bold uppercase h5\">Get In Touch<\/span><div class=\"mt-4\">About Improving Calcium Flow In Soft And Top Fruits<\/div>            <\/div>\n\n            \n        <\/div>\n            <div class=\"lg:flex-1 lg:w-3\/5 lg:max-w-[60%] 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for='ff_3_country-list' id='label_ff_3_country-list' aria-label=\"Country\">Country<\/label><\/div><div class='ff-el-input--content'><select name=\"country-list\" id=\"ff_3_country-list\" class=\"ff-el-form-control\" placeholder=\"Select Country\" data-name=\"country-list\" aria-invalid='false' aria-required=true><option value=''>Select Country<\/option><option value='AF' >Afghanistan<\/option><option value='AX' >Aland Islands<\/option><option value='AL' >Albania<\/option><option value='DZ' >Algeria<\/option><option value='AS' >American Samoa<\/option><option value='AD' >Andorra<\/option><option value='AO' >Angola<\/option><option value='AI' >Anguilla<\/option><option value='AQ' >Antarctica<\/option><option value='AG' >Antigua and Barbuda<\/option><option value='AR' >Argentina<\/option><option value='AM' >Armenia<\/option><option value='AW' >Aruba<\/option><option value='AU' >Australia<\/option><option value='AT' >Austria<\/option><option value='AZ' >Azerbaijan<\/option><option value='BS' >Bahamas<\/option><option value='BH' >Bahrain<\/option><option value='BD' >Bangladesh<\/option><option value='BB' >Barbados<\/option><option value='BY' >Belarus<\/option><option value='BE' >Belgium<\/option><option value='BZ' >Belize<\/option><option value='BJ' >Benin<\/option><option value='BM' >Bermuda<\/option><option value='BT' >Bhutan<\/option><option value='BO' >Bolivia<\/option><option value='BQ' >Bonaire, Saint Eustatius and Saba<\/option><option value='BA' >Bosnia and Herzegovina<\/option><option value='BW' >Botswana<\/option><option value='BV' >Bouvet Island<\/option><option value='BR' >Brazil<\/option><option value='IO' >British Indian Ocean Territory<\/option><option value='VG' >British Virgin Islands<\/option><option value='BN' >Brunei<\/option><option value='BG' >Bulgaria<\/option><option value='BF' >Burkina Faso<\/option><option value='BI' >Burundi<\/option><option value='CV' >Cabo Verde<\/option><option value='KH' >Cambodia<\/option><option value='CM' >Cameroon<\/option><option value='CA' >Canada<\/option><option value='KY' >Cayman Islands<\/option><option value='CF' >Central African Republic<\/option><option value='TD' >Chad<\/option><option value='CL' >Chile<\/option><option value='CN' >China<\/option><option value='CX' >Christmas Island<\/option><option value='CC' >Cocos (Keeling) Islands<\/option><option value='CO' >Colombia<\/option><option value='KM' >Comoros<\/option><option value='CK' >Cook Islands<\/option><option value='CR' >Costa Rica<\/option><option value='HR' >Croatia<\/option><option value='CU' >Cuba<\/option><option value='CW' >Cura\u00e7ao<\/option><option value='CY' >Cyprus<\/option><option value='CZ' >Czech Republic<\/option><option value='CD' >Democratic Republic of the Congo (Kinshasa)<\/option><option value='DK' >Denmark<\/option><option value='DJ' >Djibouti<\/option><option value='DM' >Dominica<\/option><option value='DO' >Dominican Republic<\/option><option value='EC' >Ecuador<\/option><option value='EG' >Egypt<\/option><option value='SV' >El Salvador<\/option><option value='GQ' >Equatorial Guinea<\/option><option value='ER' >Eritrea<\/option><option value='EE' >Estonia<\/option><option value='SZ' >Eswatini<\/option><option value='ET' >Ethiopia<\/option><option value='FK' >Falkland Islands<\/option><option value='FO' >Faroe Islands<\/option><option value='FJ' >Fiji<\/option><option value='FI' >Finland<\/option><option value='FR' >France<\/option><option value='GF' >French Guiana<\/option><option value='PF' >French Polynesia<\/option><option value='TF' >French Southern Territories<\/option><option value='GA' >Gabon<\/option><option value='GM' >Gambia<\/option><option value='GE' >Georgia<\/option><option value='DE' >Germany<\/option><option value='GH' >Ghana<\/option><option value='GI' >Gibraltar<\/option><option value='GR' >Greece<\/option><option value='GL' >Greenland<\/option><option value='GD' >Grenada<\/option><option value='GP' >Guadeloupe<\/option><option value='GU' >Guam<\/option><option value='GT' >Guatemala<\/option><option value='GG' >Guernsey<\/option><option value='GN' >Guinea<\/option><option value='GW' >Guinea-Bissau<\/option><option value='GY' >Guyana<\/option><option value='HT' >Haiti<\/option><option value='HM' >Heard Island and McDonald Islands<\/option><option value='HN' >Honduras<\/option><option value='HK' >Hong Kong<\/option><option value='HU' >Hungary<\/option><option value='IS' >Iceland<\/option><option value='IN' >India<\/option><option value='ID' >Indonesia<\/option><option value='IR' >Iran<\/option><option value='IQ' >Iraq<\/option><option value='IE' >Ireland<\/option><option value='IM' >Isle of Man<\/option><option value='IL' >Israel<\/option><option value='IT' >Italy<\/option><option value='CI' >Ivory Coast<\/option><option value='JM' >Jamaica<\/option><option value='JP' >Japan<\/option><option value='JE' >Jersey<\/option><option value='JO' >Jordan<\/option><option value='KZ' >Kazakhstan<\/option><option value='KE' >Kenya<\/option><option value='KI' >Kiribati<\/option><option value='XK' >Kosovo<\/option><option value='KW' >Kuwait<\/option><option value='KG' >Kyrgyzstan<\/option><option value='LA' >Laos<\/option><option value='LV' >Latvia<\/option><option value='LB' >Lebanon<\/option><option value='LS' >Lesotho<\/option><option value='LR' >Liberia<\/option><option value='LY' >Libya<\/option><option value='LI' >Liechtenstein<\/option><option value='LT' >Lithuania<\/option><option value='LU' >Luxembourg<\/option><option value='MO' >Macao S.A.R., China<\/option><option value='MG' >Madagascar<\/option><option value='MW' >Malawi<\/option><option value='MY' >Malaysia<\/option><option value='MV' >Maldives<\/option><option value='ML' >Mali<\/option><option value='MT' >Malta<\/option><option value='MH' >Marshall Islands<\/option><option value='MQ' >Martinique<\/option><option value='MR' >Mauritania<\/option><option value='MU' >Mauritius<\/option><option value='YT' >Mayotte<\/option><option value='MX' >Mexico<\/option><option value='FM' >Micronesia<\/option><option value='MD' >Moldova<\/option><option value='MC' >Monaco<\/option><option value='MN' >Mongolia<\/option><option value='ME' >Montenegro<\/option><option value='MS' >Montserrat<\/option><option value='MA' >Morocco<\/option><option value='MZ' >Mozambique<\/option><option value='MM' >Myanmar<\/option><option value='NA' >Namibia<\/option><option value='NR' >Nauru<\/option><option value='NP' >Nepal<\/option><option value='NL' >Netherlands<\/option><option value='NC' >New Caledonia<\/option><option value='NZ' >New Zealand<\/option><option value='NI' >Nicaragua<\/option><option value='NE' >Niger<\/option><option value='NG' >Nigeria<\/option><option value='NU' >Niue<\/option><option value='NF' >Norfolk Island<\/option><option value='KP' >North Korea<\/option><option value='MK' >North Macedonia<\/option><option value='MP' >Northern Mariana Islands<\/option><option value='NO' >Norway<\/option><option value='OM' >Oman<\/option><option value='PK' >Pakistan<\/option><option value='PW' >Palau<\/option><option value='PS' >Palestinian Territory<\/option><option value='PA' >Panama<\/option><option value='PG' >Papua New Guinea<\/option><option value='PY' >Paraguay<\/option><option value='PE' >Peru<\/option><option value='PH' >Philippines<\/option><option value='PN' >Pitcairn<\/option><option value='PL' >Poland<\/option><option value='PT' >Portugal<\/option><option value='PR' >Puerto Rico<\/option><option value='QA' >Qatar<\/option><option value='CG' >Republic of the Congo (Brazzaville)<\/option><option value='RO' >Romania<\/option><option value='RU' >Russia<\/option><option value='RW' >Rwanda<\/option><option value='RE' >R\u00e9union<\/option><option value='BL' >Saint Barth\u00e9lemy<\/option><option value='SH' >Saint Helena<\/option><option value='KN' >Saint Kitts and Nevis<\/option><option value='LC' >Saint Lucia<\/option><option value='SX' >Saint Martin (Dutch part)<\/option><option value='MF' >Saint Martin (French part)<\/option><option value='PM' >Saint Pierre and Miquelon<\/option><option value='VC' >Saint Vincent and the Grenadines<\/option><option value='WS' >Samoa<\/option><option value='SM' >San Marino<\/option><option value='ST' >Sao Tome and Principe<\/option><option value='SA' >Saudi Arabia<\/option><option value='SN' >Senegal<\/option><option value='RS' >Serbia<\/option><option value='SC' >Seychelles<\/option><option value='SL' >Sierra Leone<\/option><option value='SG' >Singapore<\/option><option value='SK' >Slovakia<\/option><option value='SI' >Slovenia<\/option><option value='SB' >Solomon Islands<\/option><option value='SO' >Somalia<\/option><option value='ZA' >South Africa<\/option><option value='GS' >South Georgia\/Sandwich Islands<\/option><option value='KR' >South Korea<\/option><option value='SS' >South Sudan<\/option><option value='ES' >Spain<\/option><option value='LK' >Sri Lanka<\/option><option value='SD' >Sudan<\/option><option value='SR' >Suriname<\/option><option value='SJ' >Svalbard and Jan Mayen<\/option><option value='SE' >Sweden<\/option><option value='CH' >Switzerland<\/option><option value='SY' >Syria<\/option><option value='TW' >Taiwan<\/option><option value='TJ' >Tajikistan<\/option><option value='TZ' >Tanzania<\/option><option value='TH' >Thailand<\/option><option value='TL' >Timor-Leste<\/option><option value='TG' >Togo<\/option><option value='TK' >Tokelau<\/option><option value='TO' >Tonga<\/option><option value='TT' >Trinidad and Tobago<\/option><option value='TN' >Tunisia<\/option><option value='TM' >Turkmenistan<\/option><option value='TC' >Turks and Caicos Islands<\/option><option value='TV' >Tuvalu<\/option><option value='TR' >T\u00fcrkiye<\/option><option value='UG' >Uganda<\/option><option value='UA' >Ukraine<\/option><option value='AE' >United Arab Emirates<\/option><option value='GB' selected>United Kingdom (UK)<\/option><option value='US' >United States (US)<\/option><option value='UM' >United States (US) Minor Outlying Islands<\/option><option value='VI' >United States (US) Virgin Islands<\/option><option value='UY' >Uruguay<\/option><option value='UZ' >Uzbekistan<\/option><option value='VU' >Vanuatu<\/option><option value='VA' >Vatican<\/option><option value='VE' >Venezuela<\/option><option value='VN' >Vietnam<\/option><option value='WF' >Wallis and Futuna<\/option><option value='EH' >Western Sahara<\/option><option value='YE' >Yemen<\/option><option value='ZM' >Zambia<\/option><option value='ZW' >Zimbabwe<\/option><\/select><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_description' id='label_ff_3_description' aria-label=\"Message\">Message <\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_3_description\" name=\"description\" id=\"ff_3_description\" class=\"ff-el-form-control\" placeholder=\"Let us know how we can help.\" rows=\"3\" cols=\"2\" 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