OMEX Agriculture has appointed Neil Hayne as district sales manager for South Wales and the South West of England, including Devon and Cornwall, Gloucestershire and Wiltshire.
Neil comes from an agricultural background, has a degree from Seale Hayne and over 20 years experience in fertiliser sales with companies such as Timac Ltd and ACT, as well as a national role with Altech’s crop science division. He is perfectly placed to maintain and build the OMEX brand in an area of the country that has seen significant growth in arable and grassland sectors recently.
A key task for Neil is to facilitate the huge interest from the livestock sector in particular for liquid fertiliser, and support the transition from traditional farm applied granular fertiliser systems to one that increasingly relies on contractor services. Ease of use, ability to forward book product, and an increase in arable yields as well as grass and maize production and milk yield, are the main reasons why farmers are switching to OMEX liquid fertiliser.
“It’s an exciting time to be involved with liquid fertiliser sales,” says Neil. “I have seen the pace of change increase rapidly in the last few years, with farmers driving much of that change. Customers trust my judgement and I already have examples of where granules have been replaced with liquid and yields and quality have improved. On some farms we have seen yield increases of more than 15%.”